The Rise of Emotional Branding strategies:

Customers define themselves through the brands they use. The branded clothes they wear, the cars they drive, the drinks they consume thus their choices and preferences are driven from their own emotions where the brands that they use is one of a form of self-expression. People associate with brands that not only do they feel reflect their identity but also would take them closer to the image they aspire to be. So a close emotional relationship with brands is essential to differentiate your products or services amongst all the many available options that people are exposed to nowadays.

Emotional bonding starts before, during and after the purchase process when the customer sees a product advertisement or promotion through social media evoking emotion and building perception towards your product/service creating brand awareness as the first step in the purchasing process through:

Creating attention

1-Recognizable brand identity:

–Brand voice

Are you formal or casual? Cheeky or serious? Playful or businessy?

– Brand aesthetic

What are your brand colors? Fonts? What is your overall look on visual platforms?

Colors matter in brand marketing – they have psychological connections to human emotions. Using the right colors in your marketing campaigns can trigger certain emotions for customers, leading them to make a purchase or learn more about your product:

-Blue is the most common favorite color among the world’s population. This global preference and its environmental associations make blue non-threatening, conservative and traditional

-Yellow is commonly used to depict fresh ideas and creative projects. It represents sunshine, which can evoke optimism or happiness.

-Purple signifies royalty, which typically connects it to luxury, power or wisdom.

-Grey is used by many companies use this color as a symbol of balance and neutrality.

-orange can feature calls to action on your website as it sets an encouraging tone and  as you may see orange on leaves and pumpkins, many link it to the autumn season to promote fall sales or items.

-Black can be a symbol of power. Since black is the absence of light, it seems ominous, mysterious or elegant.

–Brand values (58% of consumers buy or advocate for brands based on their beliefs and values)

This is more about defining what you stand for as a brand and how you embody that in your interactions with everyone from customers to employees to the products/services’ manufacturing process and touch points.

– Logo design and tagline

Creation of instantly recognizable representations of your brand become the currency of your brand.

2-Telling your brand story

Your brand story is the narrative of your brand and how it got to be that way– your history.

3- Create value beyond your product

 Creating value beyond your product means think about ways to inform, educate and entertain your audience through your social media platforms.

4- Collaborate

If you collaborate with another brand or content creator, you’ll increase your potential new audience size even more.

Finally

5- Run awareness ads campaign

The brand awareness objective is for advertisers who want to show ads to people who are more likely to recall them.

And this is where we come handy offering our services to develop awareness for your brand-  see how many people are typing your URL directly into their browsers, measuring how quickly your audience is growing, measuring the number of people who saw your content that we aspire to provide for your social media platforms.

Creating interest:

Use the Language Of Benefits

A benefit is how the product makes their lives easier. Humans like to know what is in it for them- market your competitive advantages, make comparisons, state your attributes in aa bold way. 

Share Your Journey

An often-overlooked way to increase interest in your product is by sharing your journey.

Creating desire through:

• What’s the problem they have? Where are they stuck in the mud?
• What do they want to feel?

The above points shall be addressed in Novel, unexpected and sometimes a sense of ambiguity is used to create desire in a differentiated way. These styles are drawn from the psychology of Daniel Berlyne, providing a fascinating framework for how to build desire toward a product (or person). 

Also weaving your message into a story arc it’s so much easier to connect emotionally and to create a relationship. Being given a dry list of Facts and figures and data points to remember would switch us off so storytelling allows us to address what is the feeling that our product/service gives them? What can they do now that they have this solution to their pain points? How will they feel? 

Last step:

Leading to action

You want to encourage potential customers to make a purchase or take another desired action, such as signing up for your newsletter, booking a demo, or subscribing to your podcast. 

To do this, you need to write a killer CTA 

after the awareness is already built,